phase 1: initiate + ideate

evaluate areas of concern and alignment

phase 1.a

process 1.a

outcome 1.a

id8 establishes a clear starting point and basis of design

phase 1.b

process 1.b

outcome 1.b

id8 focuses on the integrity of the core concept

phase 2: iterate + interrelate

establish areas of opportunity

phase 2.a

process 2.a

outcome 2.a

id8 explores possibilities and evolves previously unseen opportunities

phase 2.b

process 2.b

outcome 2.b

id8 evaluates a design based on situational appropriateness

phase 3: elucidate

explain actionable path forward

phase 3.a

process 3.a

outcome 3.a

id8 minimizes unknowns and define a framework for next steps